Hidden in Plain Sight
The Hidden in Plain Sight design by Magnus Gjoen is a conceptual and visionary camouflage — a wallpaper that challenges the gaze and the surface, where nothing is immediately recognizable and everything is in flux.
Through the layering of organic forms, Gjoen fragments a collection of historical and personal artworks, creating a pattern that reveals itself slowly, layer by layer.
At the heart of the composition lies Giovanni Battista Tiepolo’s Allegory of Marriage ceiling (Ca’ Rezzonico, Venice), a monumental work of Venetian Baroque art. Interwoven with it are two still lifes from the artist’s private collection — petals, fruits, bodies, gestures, and gazes, all hidden and superimposed.
The result is a tactile, mysterious, and immersive wallpaper, capable of transforming the wall into a surface to be explored.
In the Marsala Edition, the background glows with a saturated burnt-orange tone, recalling natural earth pigments, terracotta, and baroque velvets.
This warm, intense base highlights the painterly details with dramatic and material strength. The contrast between fullness and emptiness, paint and ground, is sharp yet refined.
A bold and sophisticated variation, perfect for theatrical spaces or installations that reinterpret the past in a fragmented, contemporary form.
The original design module measures 170 × 180 cm and is infinitely repeatable, producing a seamless, continuous visual effect.
