Ludovica

The Ludovica design by MaVoix is a visual celebration of the bold and visionary spirit of Anna Maria Luisa de’ Medici, the last heir of the Medici dynasty — a woman of power, intellect, and refined taste.
The pattern draws inspiration from her lucid and forward-thinking vision, her love for beauty, and the Patto di Famiglia, which ensured the Medici collections would remain forever in Florence.

Like a reinvented decorative archive, Ludovica gathers vases, chalices, urns, Wunderkammer objects, heraldic creatures, and precious symbols.
The elements float across a visual field rich with historical references, transformed into a contemporary narrative.
The drawing is adorned with gilded details, jewel-like contrasts, and symbolic geometries.
Each object becomes a scenic presence, a timeless visual relic.

In Ludovica Rosso Nobile, the pattern rests on a deep, velvety red background — a tone that recalls the walls of Medici residences, chamber textiles, and the visual power of aristocratic hues.
The decorations in gold, emerald, purple, and cobalt blue shine upon this base like jewels on velvet.
The contrast between graphic opulence and chromatic depth makes this variant theatrical, sophisticated, and unmistakably MaVoix.